About Us
Welcome to Palmetto Superfoods where you will experience authenticity, nutrition, extensive customization, and top-notch service from beginning to end! While we pride ourselves in serving the purest and most authentic Brazilian açaí, our menu extends beyond that. With a variety of bases and quality ingredients for you to personalize your bowl or smoothie from, the possibilities are endless. At Palmetto Superfoods, there's something for everyone, any time of day, ensuring a delightful and customizable experience every time!
In 2015, Charles Lee, a devoted açaí enthusiast and San Francisco native, discovered the gem called Cafe de Casa, quickly falling in love with its Brazilian delights, particularly the açaí. Building a genuine friendship with owners Thaís and Amanda, Charles, along with his longtime friend Hessam, envisioned a restaurant concept focused on highlighting the purest açaí and other superfoods, giving birth to Palmetto Superfoods. Established in the Inner Richmond of San Francisco in 2019, our journey has expanded with multiple locations across the entire Bay Area. As we continue to grow our offerings and menu items, we’re excited to bring our tasty and healthy treats to neighborhoods across the Bay Area, states, and world in the coming years! Stick with us on this flavorful adventure and be a part of our story.
Co-Founders/ Head of Açaí Production & Supply Chain
Thaís & Amanda Moreira
Sisters, Thais & Amanda have over 10 years of experience in the restaurant industry with their Brazilian eatery, Cafe De Casa. They have 3 locations between SF and SSF. Amanda is the creator of the popular acai that you have at the cafes and Palmetto Superfoods
Founder / CEO-CTO
Charles Lee
Charles has over 10+ years of experience in fashion retail, e-commerce, and in business operations. He has previously worked with prominent brands such as Nike, Converse, Vans, The North Face, and Patagonia to name a few. Charles has experience in the CPG industry with his time at tech startup RangeMe. He also has a vast experience & network in real estate. Charles is responsible for the company’s success with his vision and strategy.
Co-Founder / COO-CMO
Hessam Shirmohammadi
Hessam sets forth unique creative, non-traditional marketing initiatives, and a strong operational eye through 15 years of extensive business experience. With his focus of curated storytelling and grass-roots marketing, Hessam has helped various companies be born and grow into market leaders. Being responsible for originating the foundational brand values and guidelines of Palmetto Superfoods, he now heightens the brands presense through creative storytelling, notable collaborations, and unparalleled design & content.